of fit systems

founder of fitsystems

founder

Ruby,

Learn more about

Growing up practicing ballet, and playing various sports, health + wellness have always been a part of my life. With the surge of online wellness businesses in 2020, I felt called to use my skills + experience for an industry I had more of a personal interest in.

And let's be real, I'm probably YOUR ideal client, which means I can use a client-perspective AND an operations perspective to support your business.

No more wondering "well what would clients think of this" - I'll tell you! 
 

what I’m really good at and what I truly love.

FitSystems is the perfect pair of 

I’m an enneagram 3, capricorn, eldest-daughter, fitness-loving dog momma in Toronto, Canada. 

If someone told me I’d be helping health & fitness professionals transform their tech and systems 6 years ago, I would have believed them, and I’d be pretty damn excited about it. 

I started my career working at various fin-tech startups, consulting businesses of all sizes (from solopreneurs, to national organizations) in leveraging tech and automation to
  • increase their team's capacity
  • streamline their operations
  • create a competitive edge against their competitors through their client experience

Tech and systems are my absolute zone of genius, and automations are my love language. 


I’m Ruby! 

Hey girlfriend, 

I've completed over 100 process and workflow audits.

I’ve advised on process improvements for over 100 businesses.

I've built nearly 100 Zaps in two years.

I’ve trained over 200 companies on how to use different tech platforms. 

I’ve planned and managed 24 program launches in the past a single year. 

I’m known to get the dance floor started–a humble brag I’m especially proud of. 

hype:

the

a few things worth

THE ONLY BURNOUT YOU SHOULD FEEL IS AT THE END OF A WORKOUT // THE ONLY BURNOUT YOU SHOULD FEEL IS AT THE END OF A WORKOUT // THE ONLY BURNOUT YOU SHOULD FEEL IS AT THE END OF A WORKOUT // THE ONLY BURNOUT YOU SHOULD FEEL IS AT THE END OF A WORKOUT //
THE ONLY BURNOUT YOU SHOULD FEEL IS AT THE END OF A WORKOUT // THE ONLY BURNOUT YOU SHOULD FEEL IS AT THE END OF A WORKOUT // THE ONLY BURNOUT YOU SHOULD FEEL IS AT THE END OF A WORKOUT // THE ONLY BURNOUT YOU SHOULD FEEL IS AT THE END OF A WORKOUT //

get started

Girl, you are not alone. Running a health & fitness business isn’t easy. I’ve seen first-hand how learning how to run an online business can ruin your confidence. Not to mention the time, energy, and soul-sucking power tech has over so many people. Learning new tech isn’t for everyone–but lucky for you, I’m obsessed with it.  

With the right technology, processes, systems, and team in place, you can save hours a week on the back-end of your business. Less headaches, less overwhelm, less long-hours, and less Google-ing your way through complex systems. 

Raise your hand if you’ve been personally victimized by your never-ending to-do list.

at the end of a workout.

The only burnout you should feel is

I PASSED THE FIT-CHECK

→ You want to finally build your business around your dream lifestyle

→ You value freedom and want to spend more time doing what you love

→ You feel excited to have a business that no longer relies on you being online 24/7

→ You’re ready to invest in the right systems and processes to support long-term scalability. 

→ You want to scale your business and you want a right-hand to be the "how" to your "I want to..."

→ You’ve been in business for at least two years OR you've already made your first $100K

And I’m not talking about the outfit check you do before leaving your house. Here are a few things to ask yourself to see if we’re a good fit for each other. 

fit-check.

let’s do a quick

Before you head to book a discovery call,

WHERE WOULD YOU LIKE TO GO? WHERE WOULD YOU LIKE TO GO? WHERE WOULD YOU LIKE TO GO? WHERE WOULD YOU LIKE TO GO? WHERE WOULD YOU LIKE TO GO? WHERE WOULD YOU LIKE TO GO? WHERE WOULD YOU LIKE TO GO? WHERE WOULD YOU LIKE TO GO?